Tokopedia was set high traffic with quality users in every single segment. They wanted users visit their site and bought product that users search for.
This campaign only runs for 4 days to drive awareness to the audience segmentation that has relevance to the products we provide. With a duration of 4 days. This campaign has been able to exceed the given KPI. The KPI given is 19,328 Views and we managed to get 24,635 Views. 127% of the given KPIs.
Nano, Micro and Macro